Le moulin takes the homemade traditions to a bakery format to bring customers a French-style delights. At the heart of Alicante, every day you can enjoy a freshly homemade croissant or a warm pain au chocolat.
The challenge for this branding was to create a recognizable brand, which refers to raw materials and non-industrialized production. The wheat and the windmill were the first step for our design. For the visual system, we wanted the product at the spotlight in the store, so we decided to use a monochromatic palette that provides a sober but cozy style.