Hawk is a motorcycles helmets brand who wants to put safety in everyone’s head. We have made a full system rebrand. We have taken the characteristics of the old logo to make a new one with a modern look.
We have created the logo as a symbol that moves through the streets of the city, identifying each user as part of the hawk community. We have worked together with industrial designers, 3D artists and product photographers, to put helmets as the main stars in all communications of the brand.